Print advertising offerings consistently offer readers high-quality, reliable content - developing credibility, and advertisers can easily leverage this credibility. Known as the “halo effect,” brands who place ads in respected print publications receive the same positive feelings from readers that are associated with the publication itself. This means your ads can be seen as completely trustworthy, which makes generating leads and sales much easier.
The Nielson Global Trust reported that 65% of print readers typically take some form of action after viewing a print ad. And print readers typically don’t multitask when they read a magazine or mail piece, making them far more receptive to the ads within the publication.
When print and digital advertising work synergistically, results can be dramatic. The use of QR codes and other interactive features within print ads has helped to create a bridge between the print-digital divide. Ads that include free download offers or social media URLs encourage prospects to engage with brands online and inevitably help to drive more traffic and create awareness.
Successful print ad campaigns reach targeted markets, effectively communicate a message, and drive action. By embracing the many advantages of print advertising and adding it to their marketing mix, advertisers can leverage the power of both print and digital to create the most awareness and revenue possible.
Whether you choose to showcase an ad in our bi-monthly magazine, PROCESS, provide educational content articles or opt for direct mail delivered in-hand to members, your print advertisements are sure to capture the attention of qualified purchasers.