Supporting Sterile Processing Professionals During COVID-19: See Our Resources

Supplier Support

As an independent, non-profit organization, IAHCSMM has more than 37,000 members and certificants world-wide that rely on our dedication, knowledge and commitment to the Sterile Processing (SP) profession. When you market with IAHCSMM, you expand your customer relationships with key decision-makers in the SP field, who are directly responsible for the purchase, inventory, maintenance, and distribution of surgical instrumentation supplies and equipment for hospitals, clinics, and surgery centers.

Advertising

As a truly international Association, IAHCSMM's membership and certificant base of 36,000-plus spans all corners of the United States, as well as Canada, Latin America, Europe, Asia, the Middle East, and more. IAHCSMM members represent a diverse bunch from a wide range of backgrounds—from entry level technicians to veteran Sterile Processing (SP) supervisors, managers, directors, educators, materiel managers, vendors, and others who are wishing to advance their SP knowledge and promote quality within the discipline. IAHCSMM's many educational and professional resources ensure that virtually every member, regardless of their experience, has access to the very best educational resources available to master the myriad tasks in their existing role, while allowing them to advance their knowledge and skill sets, and continue climbing the ladder of career success.

IAHCSMM offers healthcare companies many different opportunities in which to dispense company and product information through advertising. Whether you prefer print, digital or online publications, broad or targeted audiences, or annual contracts or one-time insertions, you are sure to find a great advertising fit within IAHCSMM's offerings. Advertising with IAHCSMM further allows you to reach your audience and:

  • • Generate excitement for and awareness of your products
  • • Announce new products and services to a core group of users
  • • Maintain and extend contact with clients and new leads

Print Advertising

Print advertising offerings consistently offer readers high-quality, reliable content  - developing credibility, and advertisers can easily leverage this credibility. Known as the “halo effect,” brands who place ads in respected print publications receive the same positive feelings from readers that are associated with the publication itself. This means your ads can be seen as completely trustworthy, which makes generating leads and sales much easier.

The Nielson Global Trust reported that 65% of print readers typically take some form of action after viewing a print ad. And print readers typically don’t multitask when they read a magazine or mail piece, making them far more receptive to the ads within the publication.

When print and digital advertising work synergistically, results can be dramatic. The use of QR codes and other interactive features within print ads has helped to create a bridge between the print-digital divide. Ads that include free download offers or social media URLs encourage prospects to engage with brands online and inevitably help to drive more traffic and create awareness.

Successful print ad campaigns reach targeted markets, effectively communicate a message, and drive action. By embracing the many advantages of print advertising and adding it to their marketing mix, advertisers can leverage the power of both print and digital to create the most awareness and revenue possible.

Whether you choose to showcase an ad in our bi-monthly magazine, PROCESS, provide educational content articles or opt for direct mail delivered in-hand to members, your print advertisements are sure to capture the attention of qualified purchasers.

Print Circulation
% Supervisory or Higher
% US Readership
PROCESS Image

PROCESS Magazine

PROCESS is the official print publication of IAHCSMM, mailed bi-monthly to a circulation of over 38,000 dedicated Sterile Processing professionals.
Direct Mail Image

Direct Mail

Seeking a way to reach up to 35,000 SP professionals via direct mail, with custom lists based on membership, title categories and geographical locations?

Email Circulation
% Average Open Rate
% Average Click Rate

Digital Advertising: Engage with Sterile Processing professionals through multiple digital outlets

The number one reason to use digital marketing is because your target audience is there! People love to use the Internet to search for information, and our members are no exception, with over 100,000 monthly visits. Research shows that people want brands they can trust, companies that know them, content that is personalized and relevant, and special offers that are tailored to their needs and preferences. The world of digital marketing allows you do just that! People work with, and refer others to, brands they know and trust. And digital advertising allows you to give people what they are searching for – a well-researched strategic plan will shape your content to match your audience’s needs. You will be the expert in your field, be likable, and most importantly, be trustworthy.

*industry averages for Not-for-Profit associations: 17.12% open rate, 5.99% click rate

IAHCSMM offers a wide-range of digital opportunities, whether it's our signature bi--weekly e-newsletter, insights, or our monthly Up to Speed updates to keep our members ahead of the curve with educational offerings, new products and companies, or reminders of services always available to the Sterile Processing industry.  Fine tune your outreach and engagement with e-blasts, survey and focus groups.  Or even personalize your content to another level by interacting with our members on a social media platform.

To view further details, either choose from the links below or download our full Advertising Catalog.

Insights Image

insights e-Newsletter
IAHCSMM’s signature bi-weekly e-newsletter, insights, provides the Sterile Processing community with the latest news and professional healthcare information.

Up to Speed Image

Up to Speed

Seeking to promote your company’s educational offerings on a monthly basis, or your products/services on a quarterly basis to more than 36,000 SP professionals?
Direct Mail Image

Direct Mail e-Blasts

Looking to effectively time your next product promotion with an end-user or decision maker, promote upcoming events, or even explore recruitment opportunities?
Surveys Image

Supplier Surveys

Looking to track brand health, gauge purchasing intent, or improve product launches with Sterile Processing community?
Focus Groups Image

Virtual Focus Groups

Seeking to bring smaller subsets of SP professionals together to discuss issues or enhancements to your products and services?
Social Media Image

Social Media

Wanting to build upon your own company’s social media presence or increase brand awareness to lead to better sales conversions?

Online Advertising: Connect with the Sterile Processing community on our website

More than just a website, iahcsmm.org is a complete online resource for our members. Visitors depend on the site for education, industry news, event details, member services, professional development, interactive forums, and much more. With over 100,000 visits each month, iahcsmm.org is the ideal site to showcase your company, be seen by thousands of industry decision-makers and even drive internet traffic directly to your own website.

IAHCSMM allows healthcare companies to advertise standard graphic and animated advertisements throughout the majority of the site.

You may also add your existing video creative into the beginning of webinars produced by IAHCSMM, to promote a product, service or your brand. As members utilize the webinars to complete their annual re-certifications, they will view your commercial, allowing you to raise awareness, acquire new leads, nurture existing ones and increase conversions.

Additionally, consider advertising in the IAHCSMM Online Buyer’s Guide, which offers both suppliers and directory users unique opportunities to connect. When looking for industry suppliers and services, members turn to the official IAHCSMM Online Buyer’s Guide. Available 24 hours a day, 365 days a year, our buyer’s guide allows members to find your company quickly and easily.

To view further details, either choose from the links below or download our full Advertising Catalog.

Monthly Visits
Annual Page Views
Annual Unique Page Views
Website Advertising Image

Banners and
Press Releases
With over 100,000 visits each month, iahcsmm.org is the ideal site to showcase your company and be seen by thousands of decision-makers.

Video Commercials Image

Video
Commercials

Seeking an outlet to promote a product, service or your brand directly to Sterile Processing professionals with your existing video creative?
Buyers Guide Image

Online
Buyer's Guide

When our members are seeking suppliers and services, would you like your materials to be readily available 24 hours a day, 365 days a year?

This commitment to advancing Sterile Processing knowledge, skill sets and professionalism is why over 37,000 members and certificants rely on IAHCSMM to keep them sharp, focused and abreast of the very latest standards, best practices and technological advancements impacting the SP profession.